CATEGORY

Brand Identity

Brand Strategy

Marketing

ROLE

Design

Research

If I knew then what I know now…

I Wish I’d Known is the brainchild of a storyteller, Sonia, who always had a special love for people and their life narratives. This video project will collect stories and life lessons from people from all walks of life. She believes the power of these stories transcends time and space, and hopes that viewers can find hope and inspiration through them—regardless of where they are in life.

This project was completed in collaboration with rize, a student-founded startup working to support the career advancement of students through short-term projects.