Bunnyhoop is an imaginary app where you can discover, support, and share your favorite socially-conscious footwear brands. From sustainable sourcing to ethical labor practices, you can learn about each brand’s commitment to a better world and why these metrics are critical.

The tasks in this project were to create digital-friendly branding for the app and produce assets that would help guide the user experience. Mockups were made to demonstrate uses in different scales found on a common mobile device.

Created for Branding & Semiotics in Spring 2020.